Waste Management wanted to create in-language materials for Chinese, Vietnamese, and Korean speakers to encourage them to recycle. Our team worked with community groups and local artists to create materials that would culturally resonate with our audiences.
This ended up being our “odes” campaign, a combination of in-language poems and artwork created by local artists from those specific cultural communities. We focused on the big 3: paper, plastic and glass. Many thanks to our artists: Ena Kim, M. Nguyen and Mary Yang.
ROLE: Art Direction, Design