WA was the first state in the US to have a Covid-19 case. When it started to spread, the WA Dept. of Health needed to act, and fast. The campaign had to be simple enough to produce quickly, and be versatile enough to appeal to….literally everyone. And it needed to work in at least 13 languages. I was tasked with working on the branding over the course of a weekend, and within one week the campaign was live.
This campaign continued to need updates rapidly, as time-sensitive info needed to get to the public as quick as we could manage it. Maneuvering production, differing public health guidance, and working remotely unexpectedly was incredibly hard. Shoutout to an incredible team - Rachel Lovrovich and Wyatt Curtiss.
ROLE: Art Direction, Design