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Washington Traffic Safety Commission

CD: Vandy Kindred
CW: Wyatt Curtiss
AD/Designer: Rachel Quast
Video: Shuya Yuan

 

Five weeks.

To plan and launch a campaign letting all WA drivers know the specifics of a new distracted driving law that makes it illegal to hold and use your cell phone and other electronics while driving, even when stopped in traffic or at a light.

I helped create branding and concepts that were transcreated with the multicultural team into six different languages across digital ads, social posts, posters, print ads, and banners. The cool part? A 13% reduction in distracted driving across the state.

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