Washington Traffic Safety Commission
CD: Vandy Kindred
CW: Wyatt Curtiss
AD/Designer: Rachel Quast
Video: Shuya Yuan
To plan and launch a campaign letting all WA drivers know the specifics of a new distracted driving law that makes it illegal to hold and use your cell phone and other electronics while driving, even when stopped in traffic or at a light.
I helped create branding and concepts that were transcreated with the multicultural team into six different languages across digital ads, social posts, posters, print ads, and banners. The cool part? A 13% reduction in distracted driving across the state.