One Reason

One Reason is a teen-focused campaign in Hopkins High School that is working to change the conversation and perception about underage drinking in the community. This campaign has featured student engagement events, a website, videos, print material and social media engagement. The One Reason campaign won a MADD Award for it's innovative approach to engaging teens. I created the interactive website, print materials, giveaway items, and concepted the second event, an mural made of the student's reasons written on Post-It notes.