King County Metro
CD: Vandy Kindred
AD: Rachel Quast
CW: Wyatt Curtiss
Motion Graphics: Rachel Lovrovich
Metro asked C+C to help them with a recruiting problem. They weren’t able to fill their part-time operator jobs, which offered full benefits, good pay, opportunities for advancement and a chance to serve the community. We focused on Metro’s strengths as an employer in a clear, concise and compelling way that would work well across social platforms. The result was a series of “Would You Rather?” questions highlighting why Metro is a great place to work.