The Be Aware: Protect Your Phone campaign was created for Minneapolis Downtown Improvement District (DID) and AT&T. The campaign was created in only five weeks, and featured ads that ran on bus interiors, light rail cars, and were placed in kiosks in downtown Minneapolis. 

The campaign sought to educate teens about the smartphone theft and included ways to protect their smartphone. Senator Amy Klobuchar held a press conference to kick off the campaign.