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King County Metro

CD/CW: Wyatt Curtiss
AD: Rachel Quast
Illustrator: Richelle King

 

The viaduct is closing in Seattle. Metro wanted to tell people about it, but with limitations. We couldn’t imply that they had a solution, talk about traffic, use too much humor, or imply that Metro is responsible. With that in mind, we created a social campaign that used animated flip books to share our message.